Science

In today’s rapidly evolving digital landscape, artificial intelligence (AI) is revolutionizing how organizations approach marketing in scientific and educational sectors. This workshop explores the transformative role of AI tools and technologies in enhancing marketing strategies tailored for academic, scientific, and educational audiences.

Participants will gain insights into how AI-driven solutions like predictive analytics, natural language processing, and personalized content generation can optimize marketing campaigns, improve audience engagement, and increase the visibility of scientific and educational offerings.

Key topics include:

• Leveraging AI to analyze and predict audience behavior.
• Crafting data-driven, personalized marketing content.
• Using AI tools for content curation and distribution.
• Integrating chatbots and virtual assistants to enhance user interaction.
• Ethical considerations and challenges in AI-driven marketing for scientific and educational contexts.

This workshop is ideal for educators, researchers, marketing professionals, and administrators aiming to harness AI to elevate their outreach efforts in education and science. Whether you're new to AI or looking to refine your strategies, this session will equip you with practical knowledge and actionable tools to stay ahead in this innovative field.

Corporate and personal well-being are key factors affecting business energy. Corporate wellness provides a healthy and stimulating work environment, focuses on ensuring a healthy physical and psychological state of employees, as well as on the development of personal competencies to achieve success in a corporate environment.

Personal well-being emphasizes the importance of self-support and harmony in the personal life of employees. The relationship between corporate and personal well-being creates an energetic synergy that contributes to increased productivity, engagement and satisfaction of employees, and as a result - the success of the organization. Work energy arising from the well-being of personnel is emphasized as a key factor for achieving success and sustainable business development.

The main topics are:

- Emotional well-being and psychological stability

- Social competence and interpersonal relations

- Energy and performance

All seminar participants will receive not only certificates of participation, but also practical skills in relaxation, emotion management, and stress reduction techniques. Skills of developing effective interpersonal relationships, developing positive thinking and optimism. the ability to restore energy.

According to the training results, the participants receive a 6 ECTS certificate.

The on-line scientific internship entitled "Corporate Finance and Insurance: European Experience and Opportunities for Ukraine" is designed to provide participants with a comprehensive understanding of the principles, practices and trends in the field of corporate finance and insurance in the European context. The on-line scientific internship examines the latest developments and regulatory framework in the European financial and insurance markets, focusing on how they can be used to create growth opportunities for Ukraine.

Through a combination of lectures, case studies and interactive sessions, participants will gain insight into risk management, capital structure, financial planning and insurance solutions related to corporate finance. Participants will also learn about practical examples and strategies of successful European companies and learn how they can be adapted to the unique economic landscape and corporate needs of Ukrainian enterprises.

The on-line scientific internship is intended for academics, lecturers, financiers, insurance experts and corporate managers in Ukraine who want to improve their knowledge of European financial and insurance practices, improve their strategic decision-making skills and explore new ways of growth in the Ukrainian market.

The workshop "Information and Intellectual Systems in Business" is designed to equip participants with a deep understanding of how cutting-edge information systems and intelligent technologies are reshaping the business landscape. As the digital economy expands, businesses are increasingly relying on sophisticated information systems and artificial intelligence to optimize operations, enhance decision-making, and maintain competitive advantages.

This workshop aims to explore the integration of these advanced technologies into various business processes, from data analytics and customer relationship management to automated decision systems and beyond. Participants will have the opportunity to engage with experts in the field, partake in hands-on sessions, and discuss case studies that demonstrate the practical applications and challenges of implementing these technologies in real-world business scenarios.

Our goal is to provide attendees with the insights and tools necessary to understand and leverage information and intellectual systems in their organizations effectively. Whether you are a business executive, an IT professional, or an academic, this workshop will offer valuable knowledge and networking opportunities that can help propel your organization into the future of digital business innovation.