Artificial intelligence in scientific and educational marketing

In today’s rapidly evolving digital landscape, artificial intelligence (AI) is revolutionizing how organizations approach marketing in scientific and educational sectors. This workshop explores the transformative role of AI tools and technologies in enhancing marketing strategies tailored for academic, scientific, and educational audiences.

Participants will gain insights into how AI-driven solutions like predictive analytics, natural language processing, and personalized content generation can optimize marketing campaigns, improve audience engagement, and increase the visibility of scientific and educational offerings.

Key topics include:

  • Leveraging AI to analyze and predict audience behavior.
  • Crafting data-driven, personalized marketing content.
  • Using AI tools for content curation and distribution.
  • Integrating chatbots and virtual assistants to enhance user interaction.
  • Ethical considerations and challenges in AI-driven marketing for scientific and educational contexts.

This workshop is ideal for educators, researchers, marketing professionals, and administrators aiming to harness AI to elevate their outreach efforts in education and science. Whether you're new to AI or looking to refine your strategies, this session will equip you with practical knowledge and actionable tools to stay ahead in this innovative field.


AI tools in scientific and project concepts writing

For the workshop "AI Tools in Scientific and Project Concepts Writing," envision an interactive and immersive learning environment designed for academics, researchers, and professionals keen on leveraging artificial intelligence to elevate their scientific writing and project conceptualization. This workshop aims to bridge the gap between cutting-edge AI tools and effective communication of complex scientific ideas, facilitating the creation of compelling, accurate, and innovative project concepts and research papers.

Workshop Overview:

Participants will engage in a series of sessions that introduce them to the latest AI writing and research tools, including how these can be applied to streamline the research process, enhance data analysis, and improve the clarity and impact of their writing. The workshop combines theoretical knowledge with practical, hands-on sessions where attendees will work on actual writing projects, applying AI tools to real-world scientific writing challenges.

Key Features:

Introduction to AI Writing Tools: An overview of the current landscape of AI writing technologies, including language models, data analysis software, and project management tools designed to support scientific research.

Hands-On Sessions: Guided exercises where participants apply AI tools to draft, revise, and refine scientific documents and project proposals.

Expert Facilitators: Sessions led by experienced researchers, AI technologists, and professional writers specializing in scientific communication.

Collaborative Projects: Opportunities for participants to collaborate on writing projects, fostering a community of practice around the use of AI in scientific writing.

Ethical Considerations and Best Practices: Discussions on the ethical use of AI in research and writing, including considerations of bias, credibility, and the importance of maintaining scientific integrity.

Who Should Attend:

This workshop is ideal for researchers, academic professionals, project managers, and anyone involved in the creation and communication of scientific or technical research. It is particularly beneficial for those looking to enhance their writing productivity and effectiveness through the use of AI tools.

Outcomes:

By the end of the workshop, participants will be equipped with the knowledge and skills to:

  • Efficiently utilize AI tools for research and writing in scientific contexts.
  • Enhance the clarity, coherence, and impact of their scientific writing.
  • Streamline the research and writing process, from ideation to publication.
  • Navigate the ethical considerations involved in using AI in scientific communication.

Join us to explore how AI can transform your scientific writing and project concepts, making your research process more efficient and your outcomes more impactful.

According to the training results, the participants receive a 6 ECTS certificate.

Register for the workshop via the link: https://forms.gle/m4KhG9TXRWj5GpDUA

Corporate Finance and Insurance: European Experience and Opportunities for Ukraine

The on-line scientific internship entitled "Corporate Finance and Insurance: European Experience and Opportunities for Ukraine" is designed to provide participants with a comprehensive understanding of the principles, practices and trends in the field of corporate finance and insurance in the European context. The on-line scientific internship examines the latest developments and regulatory framework in the European financial and insurance markets, focusing on how they can be used to create growth opportunities for Ukraine.

Through a combination of lectures, case studies and interactive sessions, participants will gain insight into risk management, capital structure, financial planning and insurance solutions related to corporate finance. Participants will also learn about practical examples and strategies of successful European companies and learn how they can be adapted to the unique economic landscape and corporate needs of Ukrainian enterprises.

The on-line scientific internship is intended for academics, lecturers, financiers, insurance experts and corporate managers in Ukraine who want to improve their knowledge of European financial and insurance practices, improve their strategic decision-making skills and explore new ways of growth in the Ukrainian market.

Corporate well-being as the energy of business

Corporate and personal well-being are key factors affecting business energy. Corporate wellness provides a healthy and stimulating work environment, focuses on ensuring a healthy physical and psychological state of employees, as well as on the development of personal competencies to achieve success in a corporate environment.

Personal well-being emphasizes the importance of self-support and harmony in the personal life of employees. The relationship between corporate and personal well-being creates an energetic synergy that contributes to increased productivity, engagement and satisfaction of employees, and as a result - the success of the organization. Work energy arising from the well-being of personnel is emphasized as a key factor for achieving success and sustainable business development.


The main topics are:

- Emotional well-being and psychological stability

- Social competence and interpersonal relations

- Energy and performance

All seminar participants will receive not only certificates of participation, but also practical skills in relaxation, emotion management, and stress reduction techniques. Skills of developing effective interpersonal relationships, developing positive thinking and optimism. the ability to restore energy.

According to the training results, the participants receive a 6 ECTS certificate.

Empowering IT Projects: Flexibility and AI in the Digital Age

We are pleased to invite you to an upcoming online workshop “Empowering IT Projects: Flexibility and AI in the Digital Age” focused on cutting-edge methodologies and technologies in Information Technology. 

This event, scheduled for Friday, 13 September 2024, from 10 a.m. to 1 p.m. Kyiv Time, will feature two expert-led lectures:
1. The Art of Flexibility: Implementation of Agile, Scrum, and Kanban in Modern IT Projects
2. The Use of Artificial Intelligence (ChatGPT) in Website Development
This workshop is tailored for bachelor, master, and PhD students, faculty members, and practitioners with a keen interest in IT. 
The session will be conducted in Ukrainian.
Don’t miss this opportunity to enhance your skills and knowledge in the ever-evolving field of Information Technology!

Information and Intellectual Systems in Business

The workshop "Information and Intellectual Systems in Business" is designed to equip participants with a deep understanding of how cutting-edge information systems and intelligent technologies are reshaping the business landscape. As the digital economy expands, businesses are increasingly relying on sophisticated information systems and artificial intelligence to optimize operations, enhance decision-making, and maintain competitive advantages.

This workshop aims to explore the integration of these advanced technologies into various business processes, from data analytics and customer relationship management to automated decision systems and beyond. Participants will have the opportunity to engage with experts in the field, partake in hands-on sessions, and discuss case studies that demonstrate the practical applications and challenges of implementing these technologies in real-world business scenarios.

Our goal is to provide attendees with the insights and tools necessary to understand and leverage information and intellectual systems in their organizations effectively. Whether you are a business executive, an IT professional, or an academic, this workshop will offer valuable knowledge and networking opportunities that can help propel your organization into the future of digital business innovation.